If you like your date extra soft and juicy, you have to get your hands on the Super Fresh Medjool date. In this article, we discuss this date’s unique personality and farming conditions.
The Super Fresh Medjool is a truly unique date. It is super big, very soft, delicate in texture and filled with flavor. It also has a beautiful amber color.
To ensure top product quality, the Super Fresh Medjool is harvested early, when its water levels are still high and moisture levels are at 30%-38%. The result is a super-soft and very delicate date, which requires sensitive care and storage in freezing temperatures.
As opposed to other Medjool dates, the Super Fresh Medjool does not undergo a natural drying process on the palm tree and therefore contains more water. Each Super Fresh Medjool is harvested separately and carefully packed by hand. Distributed fresh, the Super Fresh Medjool maintains its gentle texture and supple flavor – without any dry date "wrinkles".
Perfect Is Never Easy: A Date Grower’s Perspective
Producing the Super Fresh Medjool is like walking on a tightrope. In order to avoid the dates from drying, we must plan our harvesting with maximum precision. Every mistake can lead to high depreciation and unnecessary costs. There is no margin for error, and that is why most date growers prefer to avoid harvesting the Super Fresh Medjool.
To reach consumers in peak condition, the Super Fresh Medjool must remain in frozen storage throughout the entire supply chain. It is important to do everything we can to protect the fruit’s gentle texture and unique flavor.
As for the date plantation’s geographic location and micro-climate conditions – they both have to be perfect. Many desert climates aren’t suitable for growing the Super Fresh Medjool, as it will dry prior to harvesting. Fortunately, our location and climate are ideal for cultivating this tasty, super-soft date.
To harvest the Super Fresh Medjool, we need more than just ideal climate. We also need professional manpower. Many of our farmers must work double shifts and sometimes even climb the same palm trees multiple times, so they can harvest the fruits at exactly the right time.
It’s not easy. But these perfectly ripe, super fresh Medjool dates are absolutely worth it.